Monday, February 22, 2010

Inside the Bridal Fair: A Model View

You gotta love a good bridal fair. The booths, the free cake, the dresses everywhere. When the ProviPlace owners decided to host their own fair, instead of splurging on professional models, they recruited all the young women in their lives to strut around in poufy white dresses.


Aren't we just lovely? Spending four hours lugging around forty pounds of silk in stilettos isn't exactly a cake walk though. I mean, some of those gowns are immense! But a lot of it really is just fun and games. We get our hair done...
We textually harass our boyfriends to put a ring on it...

And sometimes... we enjoy a little flashback to 1986...

Though most mega bridal fairs have a staged, traditional fashion show, these gals chose to have a wandering show, where the models walk around the booths. This way, brides can see the dresses up close, ask about sizes and colors, and even go try it on themselves! I thought this was a brilliant idea. And using the locals was a great choice as well. Girls of every height, color and size were represented. And this year it's even better, as Providence Place is having high school girls compete to be the next ProviGirl to win modeling opportunities and a free Jovani prom dress! The fair this Sunday is when they'll decide the winner from the five fabulous finalists. What a brilliant, innovative way to market your boutique. Now I just have to apply it to my own business.

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